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How Mobile Apps Can Help Real Estate Agents Increase Sales
Apr 9th
If you’re in real estate, you already know that most property searches are now done online.
However, did you know that one-fifth of real estate searches are done on mobile devices and smart phones? In recent years, mobile searching activity for property has quadrupled, and this year, mobile searching is projected to overtake searching via a desktop computer completely.
So what does that mean for my business?
If you’re a realtor, you’ll want to get while the getting is good. Mobile searching is exploding in just about every industry, and real estate is no exception; in fact, it is one of the main industries to utilize mobile web and mobile apps. Those realtors who start integrating mobile into their businesses will see it pay off in dividends. Creating a mobile app and having a mobile-optimized website will throw you light years ahead of your competitors.
What are the benefits of going mobile?
There are many. You can utilize mobile apps for your business in a variety of helpful ways. Through a mobile app, you can connect with your clients like never before, offering them the ability to stay in touch with you at all times via email and private message; you can send them push notifications and messages based on their needs and interests; easy to use email and contact forms for potential new clients to state their needs; property listings at their fingertips; price and other comparisons so your clients can shop via their phone, and more.
Gain an advantage over your competitors in the real estate market.
In the past, when shopping in the real estate market, potential buyers have had to trek around town, meeting with realtors, viewing homes, and spending days on end touring homes. Them comes the price comparisons, and all the other extensive research that goes into buying a property. Now, with optimized mobile sites and apps, your clients can do most of that legwork right from their own home or office, with their smart phone. You will eliminate all the running around and time consuming, exhaustive searching that comes with shopping for real estate. Your clients will appreciate being able to browse at their leisure, and having you available to be contacted via phone, email or text any time they need you. It is a win win for both you AND the client. You can also use QR codes on “For Sale” signs in your areas, so that when a potential client sees a home they like, all they have to do is scan the code to find out more, rather than taking the trouble to call.
It could mean a world of difference for your real estate business.
Listings are the main reason that real estate companies develop apps, but that isn’t all. You can use them for marketing and promotion, too. Using geofencing and push notifications, you can recruit new clients right from the app, based on their own needs, interest and location.
Still not sure?
A recent study showed that 68% of those polled had reached out to a realtor during mobile searching. 68%! That is staggering, and it only goes to show you that having your realty company mobile compatible is not only a good idea – it’s a necessity. Get in touch with Bizness Apps today to start building your own app.
The Benefits of Going Mobile for Realtors
Feb 25th
It’s no secret that the overwhelming majority of property searches are now done online, but did you know that, in 2012, nearly a fifth of those searches were done on a mobile device? Mobile searching activity also quadrupled, which means that by 2014, mobile searching will overtake desktop searching.
In short, mobile use is exploding (especially amongst younger users, the next wave of homebuyers). Mobile may not be the biggest slice of the pie today, but it will be soon. Those who learn how to use it sooner, rather than later, will be poised to dominate the competition going forward, while those who don’t will be scrambling to catch up.
So, how can realtors take advantage of these mobile trends? There are many ways.
Perhaps the most cost-effective and obvious is to make use of the leading property databases, like Zillow and Trulia, when putting listings online. Both offer apps (check them out here and here, respectively) that are smooth and feature-rich, and that provide the greatest chance for your properties to show up in searches and generate buyer interest.
But mobile isn’t just for listings. Self-promotion can also be a profitable way to capitalize on mobile trends. The specific strategies to pursue will depend largely on whether you are part of an agency that already handles online marketing, or not. For independent agents, however, this advice is most important. While bus-station bench ads may be tried and true, it’s critical not to ignore the ways in which mobile marketing can help you advance your business.
The first method is mobile app development. If placed on the right platforms, apps can result in increased leads and revenue, as buyers see your information while browsing on their devices. QR Codes can also be effective, especially if prompted by users. For example, the traditional “For Sale” sign can be supplemented with a call to action to scan a QR code to download a mobile app for more info on the house. Respondents get valuable info, and you can follow up with them later to either generate interest in your listing, or to get hired as a broker for that buyer (in the event they don’t already have a broker).
Skeptical? Well, in a recent poll, 68% of respondents stated they reached out to a broker they found during a mobile search. If you’re not active on mobile, you could be missing out on a wide variety of opportunities. Get started now, and thank us later.
For more information check out our mobile real estate solutions here.
