Data recently released by ComScore shows that offering customers the ability to shop via mobile devices has a very high probability of generating worthwhile returns for businesses. The reason for this conclusion, in ComScore’s words, is that (in terms of growth), “Mobile commerce is significantly outpacing e-commerce and bricks-and-mortar spending.”

The growth of m-commerce

The growth of m-commerce is impossible to ignore, and is easy to see given that the amount of time spent on retail shopping on various platforms is rapidly changing. Even just one year ago, desktop retail shopping accounted for 49% of all digital retail shopping time. This year, however, without taking into account holiday shopping beyond September, the number has declined to just 41%. Smartphones and tablets now account for 59% of such time, combined. This season’s holiday numbers, once known, will likely show that this trend has skewed further in the direction of mobile.

More and more, people are turning to their mobile devices for shopping.

Just for reference, mobile commerce is worth $41 billion annually, and is headed for $100 billion by 2017, if current trends hold. It’s not a small niche, and it’s not limited to special products, by any means. Consumers are buying anything and everything through their mobile devices, and a third are shopping via mobile exclusively! The size of this market and the variety of products purchased indicate that almost every retailer can enjoy increased sales by offering mobile shopping.

Taking advantage of m-commerce

ComScore’s data show that m-commerce is still a small percentage of total sales for certain categories, but the key is growth. Even if mobile sales are only 10 or 20% of total digital sales, the increased revenue can be a major boost for small businesses.

As ComScore observes, one of the main roads to earning more mobile sales currently runs through social media. Social media apps are among the most popular ways to spend time on a mobile device. By directing your social media traffic to an m-commerce platform, you can earn new sales and begin to cultivate an area of growing importance to retailers and other industries offering mobile sales.

What’s an m-commerce platform? It’s something that’s incredibly easy to create and manage, and that comes included with your Bizness Apps mobile website and app package.

It sounds cheesy, but increased revenue is truly only a few clicks away.

Learn more here!