Posts tagged iphone apps for restaurants
Why Every Restaurant Needs A Mobile App
Jan 15th
“Why does my restaurant need a mobile app? Don’t I spend enough between mailers, coupons, and everything else I do when it comes to marketing? Why take on another headache?”
Because it will make you money.
(Pretty simple, right?)
How, you ask?
Mobile Orders
A mobile restaurant app lets you offer mobile ordering and the ability to browse menus online, which increases sales. Customers can send in orders when they’re on the way home, or otherwise tied up and unable to call in. And it lets them skip the line, which increases customer satisfaction. Mobile ordering also provides an easy way to upsell side dishes, desserts, and add-ons, increasing your average order size and helping you boost profits.
Mobile Dinner Reservations
Your employees might be tied taking orders, washing silverware, or even wasting time shuffling tables around. Mobile restaurant reservations, on the other hand, are far more efficient. By allowing customers to schedule and cancel their own reservations, your customers are happier and your front-of-house staff has more time to handle other tasks. We don’t want to say it’s a win-win, but we can’t help it.
It is!
Mobile Referrals
Customers can check in from your location and also post to social media via your app. This helps you leverage social media networks to earn more business. Essentially, your customers can help spread the word about one of their favorite restaurants, and you can earn new fans.
Mobile Reviews
If your customers are having a good time, your mobile app can make it easy for them to submit a favorable review of your business online. The better your online reputation is, the more new business you’ll earn when searchers are looking to explore new dining options in their area. A restaurant with good reviews is almost always the top of the list when it comes time to try a new spot out.
Mobile Loyalty Programs
You can increase visits from your current customer base by offering a mobile loyalty program through your app. Each time a customer visits your restaurant, your staff can give them another virtual stamp. When their virtual card is full, you can offer a small reward. Existing customers are one of the most cost-effective sources of increased revenue to cultivate – they already like your restaurant, so inviting them to visit more often is rarely a difficult sell.
Mobile Push Notifications
You can send out messages to those that have your app regarding events, specials, and more. This makes it easy to communicate with fans and drive engagement and activity on demand. With notifications, you open a channel to your customers that tends to far outperform email or other communication methods. Push notifications are a direct line to your customer base, and can be a powerful way to increase business.
This list isn’t exhaustive. The mobile world is on fire and people are constantly finding new ways to leverage mobile apps. Simply put: apps are an excellent way to increase restaurant revenue, and we’ve only just begun to realize their full potential.
Featured App- Tacolicious iPhone App
Feb 18th
The Tacolicious iPhone app effectively demonstrates how restaurants should integrate mobile marketing into their marketing strategy. Tacolicious added a feature that allows orders to be placed online through their app. This conveniently lets their customers view their menu and place online orders wherever they are with their iPhones.
The app includes Tacolicious’ full menu so their customers can access it in two touches. Additionally, push notifications are sent out to remind those who have downloaded their app about their “Taco of the Week” and other special deals they might have.
Their use of social media outlets, like Facebook and Twitter, is a great way to expose the app to get maximum downloads. Going mobile has helped Tacolicious adapt to the current trends in the marketplace and we expect to see more restaurant iPhone apps being used in the future.
How restaurants can use iPhone apps to bring in customers!
Dec 20th
So you may be wondering… what is an iPhone application? Simple. An iPhone app is a small computer program that runs on the iPhone. It helps people access information incredibly fast and provides a beautiful user experience for the customer.
So how can this help a restaurant you may be wondering? Simple. An iPhone app is the perfect way for a restaurant to connect with one of their customers on the go by provide countless features such as easy access to their full food menu, GPS directions, direct calling, mobile coupons, and much more.
Ever have a day when the restaurant is slow with customers? With an iPhone app created for your restaurant, you can easily send out a push notification offering a special for the day and customers will come flooding in. An iPhone app creates a channel of communication for a restaurant that is non-invasive and is completely opt-in. So your customers never feel spammed by your marketing messages! Offer up a deal, inform them of events, make a dinner suggestion, the ideas are endless!
Bizness Apps creates iPhone apps from start to finish for restaurants for just $39 a month. No set up fee.
If you haven’t considered adding this to your marketing mix then you should definitely take a second look. We include your full food menu, full event list, full bar/drink specials, push notification ability, mobile coupons, FaceBook integration, Twitter integration, picture gallery, and much more - all for less than a newspaper ad each month.