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Posts tagged bizapps resale program
5 Ways that Mobile Apps Have Become More Important than Ever Before
Oct 21st
Mobile apps have become a staple for businesses trying to connect with the modern customer, but for some business owners that are still on the fence, the benefits of apps can be surprising. For those that might not be aware of the robust suite of benefits that apps offer, below are five valuable ways that apps can help businesses get ahead:
They make customer service more efficient
With an easy-to-configure tab, a business can offer customer support through its app. This can take the form of a guide to frequently asked questions, or even a fully operational support ticket creation system. This can cut down on lengthy support calls, and replace them with short messages that may be easier to answer. The result is a customer service department that becomes more efficient without becoming more expensive.
They cut back on paper costs
Having customers fill out forms and then using data entry specialists to record the information is no longer necessary. Why not combine the steps and have customers enter data into your system themselves? With an app, it’s easy to implement, and for a busy office, the savings can be enormous.
They free up staff
Apps can offer mobile ordering and reservations, quick reference regarding a business’s location and hours, and even show available inventory. Having all of this information available at their fingertips keeps customers from having to call your business. This frees up staff to work on other projects and cuts down on customer calls that can be handled easily through an app.
They give you new insights into your customers
Understanding your customers is key to your business’s success. With an app, you can use analytics that reveal which tabs are most popular, what times customers use your app, where users come from, and more. All of this information can be quite valuable when trying to target future ad campaigns, for example, or when simply trying to define your target demographics more clearly.
They increase sales
This is the biggest benefit of all. Apps allow you to earn new business from existing customer referrals made on social platforms, let you promote products and events with push notifications, help you take direct orders for products, and can generally cut down on the barriers between you and your customers.
With increased sales, apps quickly pay for themselves in short order. And with the other features described above, the benefits just keep coming!
Not sure how to get started with apps? Click here to learn more.
Grow Your App Reseller Business Through Simplification
Oct 17th
A complicated organization suffers from a number of problems. First, there tends to be a lot of waste. Second, it’s hard for team members to focus when there are too many projects to attend to. And third, it’s stressful to work in a disorganized environment.
For that reason, we recommend that app resellers regularly review their business from top to bottom to find ways to streamline and simplify operations. The result isn’t just a more pleasant company to work for, but a more effective organization that is poised to make the most of new opportunities that come its way. After all, if your attention is being pulled in too many directions, it becomes less likely that you’ll have the awareness and energy to spot opportunities and seize them.
To help you get started, here are our favorite simplification tips:
Review expenses
Obviously, you’ve got your eye on revenue and sales, but sometimes business owners can become a bit distracted when it comes to careful review of expenses. Put all business expenses on a separate credit card, use a free tracking app like Mint, and set aside time each month to go through your expenses line by line. We promise that at least one person reading this article will find something out of place or unexpected.
Not only should charges be reviewed to find things that are amiss, but it’s also good to go back and review certain expenses yearly to see if they’re still the best deal available (e.g. insurance). Saving money this way is often as good as booking a sale.
Eliminate offerings
Bizness Apps is a fairly straightforward offering, but if you’re offering other services packaged alongside it and those services aren’t performing well, it may be best to eliminate them. In business, it pays to focus on your most profitable activities and to let unprofitable business lines go in order to improve focus on core products.
Review marketing materials
Once marketing materials are created, some go into perpetual use for years without ever being reviewed again. Review your materials regularly to ensure that they’re still current and don’t reference things that have been eliminated or that have expired. Better yet, switch things up by using planned campaigns that change quarterly (if not more often).
One of the biggest things to pay attention to is hyperlinks. If links in your marketing materials (ads, emails, direct mail pieces, etc.) are outdated, you’re shooting yourself in the foot when it comes to generating new sales.
There are many other ways to simplify your business, but the key is this – the more focused you can become on your most profitable activities, the more successful your business will be. Some owners try to be all things to all customers, but a business that does one thing very well will beat those businesses every time.
Have a favorite tip? Leave it below so that your fellow resellers can share their methods and provide feedback!
