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Posts tagged business apps reseller
How to Cold Call Your Way to a Mobile App Sales Appointment
Nov 12th
A lot of people consider cold calling to be frightening, pointless, or both. But believe it or not, cold calling remains a cost effective way of generating revenue, even in the cutting edge mobile tech world.
For those that are scared to get started, it’s usually a matter of not knowing how to make cold calling work. If this is you, we’ve got a few tips that can make the cold calling process a lot easier. Follow these tips, and you’ll be able to find an increasing number of sales amid all of those depressing hang-ups.
How to open
One of the most effective ways to start is to ask people if they have a moment to chat. Small business owners are incredibly pressed for time, and you need to respect that. If they say they don’t have time to talk, ask what part of the day is usually quieter. Don’t do what most unsuccessful salespeople do and try to “bowl over” the prospect:
“Hi there my name is Jack Jackson I’m calling about APPS you wouldn’t believe how great they are you can do EVERYTHING they’re going to take your business into the future and generate a million dollars$$$ in sales right away can I put your purchase through on a major credit card right now?”
…
*click*
Desperation is a very unpleasant cologne. Don’t be so hungry for a sale that you make it all about you. Instead, the call is all about your prospect, and his or her needs.
“What? The goal isn’t to make a sale?”
Nope.
So, what’s the goal?
To learn about the prospect. You need to get them talking about their problems. You’re trying to see what their issues are so that you can figure out if your offering can help them. Thus, the goal is to ask a few questions that quickly get prospects talking about the things that matter to them the most. Then, you can find the fit between the benefits of your product and the problems that the prospect is having.
Use a flexible style
To figure out how to get a prospect to open up, you need to be very attentive and try to figure out your prospect’s preferred style. Some people are laid back, some are serious; some are rushed, and others want to take things slowly. Match your prospect’s preferred style, so that they’re comfortable continuing the conversation and become more receptive to the interaction.
Ask for the appointment
If you’ve had a brief chat and the prospect has some interest in hearing more, ask for an appointment. It’s that simple. Try to schedule it for a time of day and day of week that is fairly quiet, so that your prospect isn’t inconvenienced by the meeting, and might even look forward to a little break.
Confirming or canceling?
Don’t call to confirm – too often, it comes off as an invitation for a cancellation. Instead, leave a voicemail after the close of business, or send a confirmation message. If they want to put off the meeting, suggest a video call as a compromise.
Always improve
Hone your script based on what is effective in your experience – don’t just repeat the same thing forever. A continually evolving script is a continually improving script, and the results will show in your conversion rate.
Good luck out there!
5 Strategies to Help App Resellers Connect with Local Businesses
Nov 4th
One of the most important markets for an app reseller is local businesses. While the web at large is full of well-established competition, the chances are that in your own backyard, you have a real chance to dominate the market. For that reason, focusing on local businesses in your own home city can be an effective way to generate a significant portion of your business.
Below are a few strategies that will help you make connections, build relationships, and become known in your local market. Some require the investment of time, money, or energy (naturally), but when it comes to your business, regular investments such as these can lead to huge rewards in the long term.
Strategy #1: Join organizations
Local business organizations (such as the Rotary Club, Kiwanis, or Lions Club) provide a time-tested way to connect with other business owners in your area. Through event attendance and participation in organization activities, you can make new relationships, network, and get the word out about your reseller business. This can be through one-on-one conversations, but there may also be chances to sponsor events or other promotional opportunities.
Strategy #2: Joint ventures
As you form connections with local businesses, try to identify those that might make suitable joint venture partners. The simplest joint venture might be to co-package your offerings. For example, if you meet a local marketing consultant, your mobile app and website services would be a natural fit with the other things they already offer to their customers. The co-packaging can be informal, or you can even suggest that your websites or marketing materials provide formal references to each other’s services. By partnering with others who serve local businesses, you will be able greatly expand your reach.
Strategy #3: Volunteering and Charity
On top of doing good for the world, you can also do good for your business! You can create your own volunteering opportunities, or simply participate in those offered by others. One of the big advantages with volunteering is that you can be as creative as you like, and make the project as relevant to your business as you want. For example, you could hold an event where local high schoolers design apps for their school, and offer a prize to the best one. Or, you could offer a free app to the business in town that can prove it’s the oldest.
Strategy #4: Advertise
Billboards, local business publications, and more are all effective ways to reach businesses in your area. Obviously, this is the most costly option, but a highly-visible local ad or a direct mailing can be an extremely effective way to get in touch with local businesses. Start small, test the waters, and go from there.
Strategy #5: The Chamber of Commerce
The mission of your local Chamber of Commerce is generally to boost local businesses, so it’s an extremely important resource to you. Be active, attend events, host events, and make sure that you become a known locally.
The more people you meet, the more chances you have to generate awareness of your app reseller business. For that reason, the best strategy is to make like a politician, get out there, and shake every hand you can!
