Mobile technology is one of the biggest advantages open to small businesses looking to gain an edge over large enterprises, and mobile apps are at the forefront of this trend.

As mobile usage explodes, and mobile is projected to overtake fixed computer access to the Internet, opportunities are everywhere. Small businesses, with their ability to be flexible, are poised to be the big winners, here.

How?

First, with mobile connectivity and an endless array of apps available, small businesses can interact with customers more freely, simply, and quickly than most big companies. For example, engagement on Facebook means quick reactions to customer comments, and customer support apps mean dedicated and open lines of communication and service. But it doesn’t just end there.

Employees can quickly share information and make decisions no matter where they are. Business partners, suppliers, and distributors can connect to your company through custom apps that are surprisingly easy to build. In truth, any mobile opportunities you spot can be built out fairly easily by the growing mobile development industry.

This means that customized mobile app solutions can help your business explore new opportunities while the big boys are still trying to schedule meetings to discuss what a mobile app is.

The growth of mobile is great for small businesses but they need to embrace the technology and expand further. They need to develop QR codes, mobile websites, and mobile apps for their customers.

Some small businesses don’t even have a website yet! The technology is not going away and the sooner small businesses hop on board the better.

Get creative, get developing, and get ahead!

Andrew Gazdecki is the founder and CEO of Bizness Apps, a do-it-yourself mobile app & mobile website platform for small businesses and Bizness CRM, a CRM designed to make selling to small businesses easy.